Maximilian (Max) Speicher
is a scientist, researcher, and designer based in Barcelona. He’s Director of Product Design at BestSecret Group, co-founder of UX consulting firm Jagow Speicher, and, among other things, was previously a post-doc at the University of Michigan. He’s passionate about design, poetry, literature in general, video games, table soccer, drums, astronomy, cosmology, and ringtennis.
Guido Baena Wehrmann
is a t-shaped designer based in Hasselt/Belgium. He’s a product designer at BestSecret Group and is currently creating and pushing the development of the Design System at Best Secret (as he did already before for the Volkswagen Group). He studied Business Administration & Media Communication in Madrid/Spain. He is also an analog photographer and collage artist; among other hobbies.
Design systems are a crucial success factor for digital businesses, and virtually every major player works with one. Still, they can sometimes be hard to sell to management. Here’s a ready-to-use formula to calculate the ROI of any design system.
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