Denis Studennikov is the COO and the Head of the UX/UI department at Turum-burum agency. He takes part as a speaker at Retail Development Programs from Google in Ukraine, eCommerce and CRO conferences. He has 7 years of UX/UI experience and was working with Samsung, Thule, Intertop, Veloplaneta, Zlato, and Dobovo.
In this article, we will be taking a closer look at a design case study and discuss possible reasons why its customers abandon their online shopping carts and what solutions are recommended in each particular case.
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