Gerry has published eight books. His latest, World Wide Waste, examines the impact digital is having on the environment. He developed Top Tasks, a research method which helps identify what truly matters to people. The Irish Times has described Gerry as one of five visionaries who have had a major impact on the development of the Web.
We waste so much today. One way of focusing on what truly matters is by identifying Top Tasks for yourself. Learn how to make tough decisions by focusing on the real, quantifiable evidence that will help create a better experience for your users.
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