Eric is the founder of UX Culture Works. He has spent the past 20 years leading UX research and design projects for Fortune 500 companies in the finance, insurance, manufacturing, healthcare, education, and telecommunication sectors throughout the U.S. Eric’s UX career includes extensive work with Spanish-speaking users in the United States and Latin America.
Tooltips are powerful design patterns implemented to enhance the design experience by providing additional information precisely when users need it. Sometimes, however, tooltips are obtrusive, especially on mobile devices where available space is at a premium.
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The pressure to rush market and usability research carries risk. In this article, we’ll cover four practical techniques to mitigate this risk and create designs that better serve customers and the company.
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Task switching is a design killer. Find out why switching and interruptions are even more serious than you think and how biology makes it difficult to resist the temptation to just check your email every few minutes. Learn how to slay the distraction dragon with five practical tips for increasing focus as you tackle challenging design problems.
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Think about your last few software projects. Was there a healthy balance between concrete business goals, meeting users’ needs, and shipping the product in a timely fashion? The key to striking this balance is a design process that accounts for complexity, addresses design problems early, and avoids relying too heavily on third parties.
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Design involves decisions, and those decisions are often flawed because our brains are wired for survival. Learn why we often fall into four common decision traps and how to avoid them.
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