Laura Busche is the author of Lean Branding and Powering Content. Her approach to brand design is holistic: she combines insights from her undergraduate degree in business, master’s degree in design management, and Ph.D. in consumer psychology. Busche is an experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy.
Enter the Brand System: a shared library that defines the brand’s story, symbols, and strategy. Learn how Brand Systems can help avoid fragmentation, confusion, and exclusion within teams.
comes from the Latin
, which means “taking care of ahead of time.” We normally associate it with something that happens, is performed or felt in anticipation of something. In a way, most products contain at least one element of anticipation. Aaron Shapiro from HUGE
defined anticipatory design
as a method where it’s up to the designer to simplify processes as much as possible for users,
by making decisions on their behalf.
Designer Paul Rand once said, “An understanding of man’s intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.” Prototyping helps us to unveil and explore these human needs, opening the door to insightful interaction and more empathetic design solutions.
Research wall, design wall, research board, ideation wall, inspiration board, moodboard, pinboard — Working walls are known by countless names. Underlying them all is a single idea: that
physically pinning our sources of inspiration and work in progress
, and surrounding ourselves with them, can help us to rearrange concepts and unlock breakthrough insights.
Is sketching by hand more than a nostalgic activity? How is paper any different from a screen, especially when hardware is becoming more and more sophisticated? Is improving your hand-sketching skills really worthwhile when high-tech software is advancing every day?