John Stevens is the founder and CEO of
Hosting Facts
, a portal that reviews and compares web hosts. When he is not studying psychology research, he is probably tending his beards.
It is often easy to overlook the underlying principles that compel people to take action. Instead, we tend to obsess over minute details — things like button color, pricing and headlines. While these things can compel users to take action, it is worth considering the psychological principles that influence users’ behavior.
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