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Testing usability is vital to creating a successful website — even more so if it’s an e-commerce website, a complex app or any other complicated project.
Testing usability is vital to creating a successful website — even more so if it’s an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance.
About The Book
This eBook provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.
Table of Contents
- The Ultimate Guide to A/B Testing —
- Multivariate Testing in Action: Five Simple Steps To Increase Conversion Rates —
- 15 Essential Checks Before Launching Your Website —
- Test Usability By Embracing Other Viewpoints —
- Multivariate Testing 101: A Scientific Method Of Optimizing Design —
- Comprehensive Review Of Usability And User Experience Testing Tools —
Technical Details
- Formats: ePUB, Kindle, PDF (DRM-free)
- Pages: 85
- Language: English
- Released: May 2012
- Publisher: Smashing Media AG
- ISBN (PDF): 978-3-943075-31-1
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