John is the author of
Navigating the Politics of UX
, a compendium of strategies and stories from his 40 years’ experience in UX. He has served as a UX engineer, scientist, project manager, teacher, and director—always as a UX insider with internal design teams in both multinational corporations and small privately held firms. Today, John spends his time thinking about what’s next for UX. He believes we will need new mindsets, new models of human-technology collaboration, and new design frameworks to move the UX profession forward.
In this article, John Scott Bowie shares the story of 40 years of attempts to advance corporate UX maturity that — after numerous initiatives with marginal results — culminated in a breakthrough project that accelerated a company’s UX maturity from “Emergent” to “User-Driven” in less than a year.